{"id":250,"date":"2020-06-17T18:12:38","date_gmt":"2020-06-17T22:12:38","guid":{"rendered":"https:\/\/resources.newhouse.syr.edu\/cdc\/?post_type=podcasts&#038;p=250"},"modified":"2022-05-10T16:09:07","modified_gmt":"2022-05-10T20:09:07","slug":"chazz-inniss","status":"publish","type":"podcasts","link":"https:\/\/resources.newhouse.syr.edu\/cdc\/podcasts\/chazz-inniss\/","title":{"rendered":"Chazz Inniss"},"content":{"rendered":"\n<iframe loading=\"lazy\" id=\"kmsembed-1_hjqd2o4t\" width=\"480\" height=\"270\" src=\"https:\/\/video.syr.edu\/embed\/secure\/iframe\/entryId\/1_hjqd2o4t\/uiConfId\/45992161\/st\/0\" class=\"kmsembed\" allowfullscreen webkitallowfullscreen mozAllowFullScreen allow=\"autoplay *; fullscreen *; encrypted-media *\" referrerPolicy=\"no-referrer-when-downgrade\" sandbox=\"allow-forms allow-same-origin allow-scripts allow-top-navigation allow-pointer-lock allow-popups allow-modals allow-orientation-lock allow-popups-to-escape-sandbox allow-presentation allow-top-navigation-by-user-activation\" frameborder=\"0\" title=\"Kaltura Player\"><\/iframe>\n\n\n<article id=\"transcript-block_5eea5d83a95f0\" class=\"transcript--item\">\n\t<div class=\"transcript--item--toggle\">Show transcript <img decoding=\"async\" src=\"https:\/\/resources.newhouse.syr.edu\/cdc\/wp-content\/themes\/cdc-resources-theme-master\/img\/plus-solid.svg\" alt=\"Plus sign\" class=\"transcript--item--toggle--icon\"><\/div>\n\t<div class=\"transcript--item--raw\">\n\t<p class=\"p1\">Navigating the Unexpected: Chazz Inniss<\/p>\n<p class=\"p1\">Thanks for listening to \u201cNavigating the Unexpected,\u201d the podcast series from the<\/p>\n<p class=\"p1\">Newhouse Career Development Center in which we chat with Communications industry<\/p>\n<p class=\"p1\">professionals about the career obstacles they have overcome and how they have made the<\/p>\n<p class=\"p1\">unexpected situations. I&#8217;m Kelly Barnett, in this conversation, we hear from Chazz Innis when<\/p>\n<p class=\"p1\">Chazz graduated, he leaned into the technical skills that he had polished as a magazine major in<\/p>\n<p class=\"p1\">order to give himself as many career options as possible. Chazz learned how, in a less than<\/p>\n<p class=\"p1\">perfect job market, being flexible and creative in his job search to pay off tremendously. This<\/p>\n<p class=\"p1\">conversation took place via zoom in front of a student audience, so you\u2019ll hear some of their<\/p>\n<p class=\"p1\">questions at the end. Some portions of the conversation have been edited for clarity.<\/p>\n<p class=\"p1\">Kelly: Well hello everybody, I&#8217;m super excited to welcome Chazz Inniss to our talk today.<\/p>\n<p class=\"p1\">Chazz is a 2018 graduate of the magazine program, and while he was a student at Newhouse, he<\/p>\n<p class=\"p1\">was able to identify the skills that he enjoyed using, as well as what his real strengths were, so he<\/p>\n<p class=\"p1\">was able to translate all that training and experience into a career outside his major, and that<\/p>\n<p class=\"p1\">really allows him to focus on the skills that he loves most. So, today Chazz is the marketing<\/p>\n<p class=\"p1\">strategy manager at Group Nine Media. I think maybe a good place to start out would be you<\/p>\n<p class=\"p1\">talking a little bit about where you&#8217;re from and where you started out in your career and then we<\/p>\n<p class=\"p1\">can go from there.<\/p>\n<p class=\"p1\">Chazz: So I\u2019m originally from Long Island, New York, probably like 40 minutes outside of<\/p>\n<p class=\"p1\">Manhattan. Basically where I kind of started out in my career, which I was very gungho about<\/p>\n<p class=\"p1\">going into the fashion industry, looking at fashion magazines, and I had, kind of, had wanted to<\/p>\n<p class=\"p1\">get a full round perspective of the industry itself. Having numerous different internships like<\/p>\n<p class=\"p1\">Marie Claire magazine, different designers, PR experience, social media experience, and I think<\/p>\n<p class=\"p1\">what was really helpful about that was it kind of gave me a whole well-rounded set of skills that<\/p>\n<p class=\"p1\">I could use in numerous different things. And one of the really helpful things about the magazine<\/p>\n<p class=\"p1\">major itself was you, kind of, you learned how to be a good writer, how to be a good editor, but<\/p>\n<p class=\"p1\">you also learned how to think, like, cross-platform per say, thinking how things work in print,<\/p>\n<p class=\"p1\">digital, social, video, even learning some newer technologies like virtual reality, audio, so you<\/p>\n<p class=\"p1\">really, kind of, gained a cross-platform perspective on storytelling and media, and really thinking<\/p>\n<p class=\"p1\">of how is the best way to kind of package up a story to this audience. What are they going to be<\/p>\n<p class=\"p1\">engaging with? What are they interested in? Skills that were actually extremely helpful that<\/p>\n<p class=\"p1\">could translate into multiple different career paths, different industries, different emphasize, just<\/p>\n<p class=\"p1\">different things you\u2019re interested in. I was extremely interested in fashion, beauty, but I was also<\/p>\n<p class=\"p1\">interested in food and Baked Magazine and things like that, and there were student applications<\/p>\n<p class=\"p1\">that I got involved with that really kind of supplemented my experiences and more. I wanted to<\/p>\n<p class=\"p1\">take a lot of the different things that I loved doing from internship experiences and different<\/p>\n<p class=\"p1\">on-campus applications I was in, and things I loved in class, and really see how I could turn them<\/p>\n<p class=\"p1\">into a career and really, kind of, get my foot in the door. So, one of the things that I definitely<\/p>\n<p class=\"p1\">recommend you guys doing this, like, take a fresh perspective on the things you actually really<\/p>\n<p class=\"p1\">like to do from your classes. I know one of the things I loved was social media strategy and<\/p>\n<p class=\"p1\">really working on social. I remember one of my magazine editing classes was with Professor<\/p>\n<p class=\"p1\">Galleghar, and she had this really cool project where we had to kind of put ourselves in the shoes<\/p>\n<p class=\"p1\">of a different digital media brand, and we had to create a social video assets model on Instagram,<\/p>\n<p class=\"p1\">snapchat discover stories, and then also create a video based on, like, what type of content that<\/p>\n<p class=\"p1\">brand would create. And something like that really really intrigued me because I was like, wow<\/p>\n<p class=\"p1\">this is so fun, it\u2019s able to think about the magazine experience in a different kind of way, thinking<\/p>\n<p class=\"p1\">of how I can translate those stories cross-platform, and that\u2019s something that I love doing, and<\/p>\n<p class=\"p1\">I\u2019m kind of able to do in my job today, and before I even jump to that, kind of like, linking those<\/p>\n<p class=\"p1\">together, finding the steps to kind of build enough experience to, kind of, give me the<\/p>\n<p class=\"p1\">qualifications to have the job like that.<\/p>\n<p class=\"p1\">So, one of the first jobs I had, right off the bat, was I was actually at People magazine, which I<\/p>\n<p class=\"p1\">was extremely extremely fortunate to be able to, like, really leverage the Newhouse Network to<\/p>\n<p class=\"p1\">reach out to alumni, and I highly recommend that. Obviously they tell you that every day, really<\/p>\n<p class=\"p1\">leverage the Newhouse Network, lean into that, but one of the things I really think that helps<\/p>\n<p class=\"p1\">with that is developing a relationship first. I think you can\u2019t come in off the bat asking directly<\/p>\n<p class=\"p1\">for this or for that, but I think really, kind of, having a genuine interest in their career experience<\/p>\n<p class=\"p1\">and their background. I think you hear this a lot, but within the media industry, people love<\/p>\n<p class=\"p1\">having their egos stroked, they love hearing about their past success, and if you, kind of, show a<\/p>\n<p class=\"p1\">genuine interest in that, then they\u2019ll have a genuine interest in you. I think one of the alumni that<\/p>\n<p class=\"p1\">definitely helped me with that is Sharon Canter. She was a magazine major, and she is now the<\/p>\n<p class=\"p1\">editorial director at Staurt Weissman, but at the time she was the deputy style director at People<\/p>\n<p class=\"p1\">magazine, and she actually let me know about an opening that they had there, and she brought<\/p>\n<p class=\"p1\">me in to the interview, brought me in to meet the whole team, and knew that I was interested in<\/p>\n<p class=\"p1\">fashion and beauty, and that role itself really allowed me to, kind of, explore those different<\/p>\n<p class=\"p1\">facets and kind of find what I did like. So, that was a really interesting thing because I helped the<\/p>\n<p class=\"p1\">social media director create Instagram stories, I also helped with, like, social media strategy and<\/p>\n<p class=\"p1\">things like that which really helped, kind of, put together that magazine experience from a<\/p>\n<p class=\"p1\">different perspective now, and I think one of the great things about my experience at People<\/p>\n<p class=\"p1\">magazine was kind of being at a large brand itself, but I was able to kind of see how they\u2019re able<\/p>\n<p class=\"p1\">to translate the \u201cPeople magazine experience\u201d to different platforms. How it lived across Twitter,<\/p>\n<p class=\"p1\">how it lived on Instagram, Facebook, how it also lived on the website versus in print. It was a<\/p>\n<p class=\"p1\">really excellent perspective to kind of gain, to kind of see how am I going to translate the<\/p>\n<p class=\"p1\">storytelling to different platforms, and I think that that\u2019s something that, no matter what major<\/p>\n<p class=\"p1\">you are, you\u2019ll be leveraging a lot, especially in your career today. You\u2019re going to think about,<\/p>\n<p class=\"p1\">how am I really packaging this storytelling for different platforms? Is it gonna live across<\/p>\n<p class=\"p1\">streaming platforms? Does it live on YouTube? Is it living on TikTok? And, kind of,<\/p>\n<p class=\"p1\">understanding that each platform has its own differentiators, and the things that make it really<\/p>\n<p class=\"p1\">unique that, kind of, like, you&#8217;ll have to really change your story for.<\/p>\n<p class=\"p1\">Kelly: So, when you were talking about, you know, you\u2019ve had all of this diverse experience,<\/p>\n<p class=\"p1\">and it&#8217;s great because you have all these different facets to what you\u2019re able to do. Do you have<\/p>\n<p class=\"p1\">any tips for positioning yourself? You have X experience but now you want Y experience. How<\/p>\n<p class=\"p1\">do you make X look good in order to get you that internship where you can get Y?<\/p>\n<p class=\"p1\">Chazz: I think one really interesting example of that was when I was, kind of, going from one<\/p>\n<p class=\"p1\">internship to the next or kind of even putting them all together, I think one of the interesting<\/p>\n<p class=\"p1\">things that you\u2019ll learn to do is taking little nuggets from your experience, and finding the really<\/p>\n<p class=\"p1\">actionable skill sets, actual things that you learned, and repackaging that for that new application.<\/p>\n<p class=\"p1\">One of the things I learned was that you\u2019ll always have to tailor your resume for a new<\/p>\n<p class=\"p1\">application. It sounds like a lot of work, but it\u2019s one of those things that kind of takes your<\/p>\n<p class=\"p1\">application to the next level because it shows you actually put a lot of genuine thought into, like,<\/p>\n<p class=\"p1\">how my skills can translate into this role. So, you\u2019ll learn about how to use certain words to, kind<\/p>\n<p class=\"p1\">of, portray a certain skill set. So, like let\u2019s say you were an editorial intern at a magazine, but<\/p>\n<p class=\"p1\">you\u2019re looking to kind of go into social media storytelling. So really pulling those nuggets<\/p>\n<p class=\"p1\">because storytelling is something that really going to be, kind of, something that\u2019s a unifying<\/p>\n<p class=\"p1\">thread throughout whatever kind of role you\u2019re going in for within the media industry, so as long<\/p>\n<p class=\"p1\">as you\u2019re able to kind of pull how you\u2019ve done that in different ways from your experience, it<\/p>\n<p class=\"p1\">will, kind of, put you to the top.<\/p>\n<p class=\"p1\">Kelly: That\u2019s great advice. I think a lot of times people get hung up on titles or departments, and<\/p>\n<p class=\"p1\">really what it comes down to is it\u2019s skill sets, right? Did you find that companies were pretty<\/p>\n<p class=\"p1\">understanding in terms of you being a student, it was OK that you didn\u2019t get that specific skill in<\/p>\n<p class=\"p1\">that same exact context, they were flexible about that?<\/p>\n<p class=\"p1\">Chazz: I definitely found that, but I think what they saw from that was they saw someone that<\/p>\n<p class=\"p1\">was really looking to take that skill set and, kind of, branch out. For instance, for, like, my role<\/p>\n<p class=\"p1\">that I have now at Group Nine Media, it\u2019s a marketing strategy manager, and when I was<\/p>\n<p class=\"p1\">applying for that job, obviously my degree is in journalism and things like that, so a lot of that is<\/p>\n<p class=\"p1\">sponsored content and brand strategies and social media strategies and event production, things<\/p>\n<p class=\"p1\">like that, so it\u2019s, kind of, a lot of skill sets that, say there\u2019s someone more into PR or advertising,<\/p>\n<p class=\"p1\">but what they were really looking for, and I think what people are looking for in the media<\/p>\n<p class=\"p1\">industry all over, is how you\u2019re able to tell a story. And that was one of the things I definitely<\/p>\n<p class=\"p1\">spoke to within my interview and within, they had me do one of this edit\/ proposal task for them<\/p>\n<p class=\"p1\">to kind of really see how I\u2019m able to bring storytelling to life. They\u2019re not looking for just<\/p>\n<p class=\"p1\">someone who can list off a bunch of the skills that line up, but they\u2019re looking for someone who<\/p>\n<p class=\"p1\">was able to list off those skills, but also, like, take it a step further by connecting it, and using it<\/p>\n<p class=\"p1\">to illustrate how their experience can be translated into something really tangible that drives<\/p>\n<p class=\"p1\">results in that role.<\/p>\n<p class=\"p1\">Kelly: That\u2019s fantastic, yeah, we find that companies hire based on skill sets, right? They\u2019re<\/p>\n<p class=\"p1\">hiring you for the skills that you can do now, not the major that you had. So, you talked about<\/p>\n<p class=\"p1\">how you had all these internships, you were able to maneuver from one to the next. When you<\/p>\n<p class=\"p1\">graduated, what was the big challenge to get you where you wanted to go? What was the big<\/p>\n<p class=\"p1\">hurdle you had to get over?<\/p>\n<p class=\"p1\">Chazz: I think one of the largest hurdles for me was, kind of, navigating what was next, you<\/p>\n<p class=\"p1\">know, because at the time I was working at People magazine, I was there, and it was really good.<\/p>\n<p class=\"p1\">It was a really good experience, but I was thinking what is the next step? Where do I really want<\/p>\n<p class=\"p1\">to see myself and how am I going to necessarily get there? So I definitely spoke to my manager<\/p>\n<p class=\"p1\">at the time at People magazine, listing off different things I was interested in and where I wanted<\/p>\n<p class=\"p1\">to, kind of, take my career. Also, reaching out to different alumni that I was already connected<\/p>\n<p class=\"p1\">with about what I was interested in, and what was great about what was when you have those<\/p>\n<p class=\"p1\">relationships with alumni, whether it\u2019s like you\u2019ve met them at a meet and greet, or they spoke in<\/p>\n<p class=\"p1\">one of your classes and you really connected with them, one of the things they really aspire to do<\/p>\n<p class=\"p1\">is help you figure out basically ways to bring your career to the next step. One of the alumni that<\/p>\n<p class=\"p1\">I was talking to was another magazine alum, who, at the time, was the associate director at<\/p>\n<p class=\"p1\">Popsugar for the role I have now, and at the time that I met her, I wasn\u2019t necessarily interested in<\/p>\n<p class=\"p1\">that, but I was like, I knew there were little bits of it that I found interesting, and I wanted to<\/p>\n<p class=\"p1\">learn more. And she and I went to coffee, we had, like a phone call just to talk about my different<\/p>\n<p class=\"p1\">interests and things like that, and she was like, \u201cwell, I actually know a few people that might be<\/p>\n<p class=\"p1\">helpful to talk to,\u201d and she introduced me to the associate director of social media and audience<\/p>\n<p class=\"p1\">involvement at Vogue, she introduced me to the head of digital strategy at Spotify, and she was<\/p>\n<p class=\"p1\">like, \u201cI think these are people that are going to be very helpful for you to speak to because it\u2019ll<\/p>\n<p class=\"p1\">help you really understand, like, how you can transit your experience into something else, or it<\/p>\n<p class=\"p1\">might even open your eyes to a career you might not have seen before.\u201d And that was really<\/p>\n<p class=\"p1\">interesting to me because, especially talking to the associate director of social and audience<\/p>\n<p class=\"p1\">involvement at Vogue, she was also a Syracuse alum, not necessarily Newhouse, but she was a<\/p>\n<p class=\"p1\">Syracuse alum, and she was actually a political science major who ended up going into the tech<\/p>\n<p class=\"p1\">space, was at AOL for the longest time, and then made a pivot to media, and it was really helpful<\/p>\n<p class=\"p1\">talking to her because she really gave me the perspective of really looking outside of your major<\/p>\n<p class=\"p1\">and being understanding that your major isn\u2019t who you are. It is what you study because you\u2019re<\/p>\n<p class=\"p1\">interested in it, but there are really interesting things you can pull from that, and translate that<\/p>\n<p class=\"p1\">into the career journey you\u2019re looking for. So, like, one of the things she was telling me about<\/p>\n<p class=\"p1\">was having another analytics career at, like, a marketing agency, and how she ended up pivoting<\/p>\n<p class=\"p1\">that and really selling herself, and how she\u2019d be able to really tell stories with data for Vogue,<\/p>\n<p class=\"p1\">and she\u2019s been there for a year, and it\u2019s really awesome to, kind of, hear stories like that because<\/p>\n<p class=\"p1\">it really inspires you to, kind of, think bigger in a way about your major, about your career path,<\/p>\n<p class=\"p1\">things you wanna do, and the things you like to do as well, and I think one of the things for me,<\/p>\n<p class=\"p1\">as a magazine major, I was, like, so, I really want to be in magazines, I really want to be in<\/p>\n<p class=\"p1\">media, but one of the other things to understand is, like, as you know you\u2019re studying media and<\/p>\n<p class=\"p1\">the industry as a whole, and things are converging and even the way YOU consume media has<\/p>\n<p class=\"p1\">changed from what it was four years ago. Four years ago you might\u2019ve been reading magazines<\/p>\n<p class=\"p1\">everyday, but now you connect with the magazine on social, or maybe you connect with the<\/p>\n<p class=\"p1\">magazine on your website, or maybe you\u2019re even getting a lot of, like, brand influence and things<\/p>\n<p class=\"p1\">from brands itself, and it\u2019s like really incredible to see where that storytelling you\u2019re getting is<\/p>\n<p class=\"p1\">coming from and how they\u2019re telling storytelling in new ways. Really, kind of, looking how<\/p>\n<p class=\"p1\">brands are telling stories for themselves and how they\u2019re telling it in new, dynamic ways. I think<\/p>\n<p class=\"p1\">one of the interesting tidbits from my experience was like when I was at Oscar De La Renta<\/p>\n<p class=\"p1\">doing digital communications and social media strategy, our SEO did a strategy in also, like,<\/p>\n<p class=\"p1\">event production. It was kind of like, learning about what is a story that Oscar De La Renta is<\/p>\n<p class=\"p1\">telling and how, how are they telling it on social, how are they telling that through email and<\/p>\n<p class=\"p1\">digital, SEO, video content, our website itself, how are we telling that story? And that was where<\/p>\n<p class=\"p1\">I was kind of able to step in at an editorial lense from my magazine experience and think what<\/p>\n<p class=\"p1\">does a consumer want to know about it? Kind of really thinking about an inverted pyramid, kind<\/p>\n<p class=\"p1\">of giving them this grand scheme pyramid of what Oscar De La Renta is, and, kind of, honing in<\/p>\n<p class=\"p1\">as you get down the inverted pyramid on the details you want them to know. And a lot of brands<\/p>\n<p class=\"p1\">have kind of been taking on that cross platform, and I think that\u2019s a really important skill, so<\/p>\n<p class=\"p1\">when it comes to kind of, like, delivering those new kinds of communications, kind of, telling<\/p>\n<p class=\"p1\">new stories in new ways, you\u2019re able to just, kind of, tell that in a dynamic and impactful way.<\/p>\n<p class=\"p1\">Kelly: That\u2019s great, you gave us so much to chew on there. A lot of what you were talking about<\/p>\n<p class=\"p1\">is the skills that you got from different internships and how you\u2019ve kind of pivoted to make those<\/p>\n<p class=\"p1\">work for new directions. Did you ever have a time when you were unsure of what skills you<\/p>\n<p class=\"p1\">wanted to focus on? Or was there anything you did to help you figure it out?<\/p>\n<p class=\"p1\">Chazz: Yeah, no, for sure. I think, I think very early on I was, kind of, very torn about, like,<\/p>\n<p class=\"p1\">necessarily what direction I wanted to go in with those certain skill sets, and I think it really<\/p>\n<p class=\"p1\">peaked for me, like, after graduation and after, I was, I was kind of currently working at People<\/p>\n<p class=\"p1\">magazine, but I was thinking, do I want to continue going into editorial or do I want to pivot into<\/p>\n<p class=\"p1\">something else? I think one thing that was a major deciding factor for me when I was looking for<\/p>\n<p class=\"p1\">new jobs and thinking about what I necessarily wanted to do, I kept it kind of broad and wide<\/p>\n<p class=\"p1\">and I think one of the important things after you graduate is really just, kind of, like, getting the<\/p>\n<p class=\"p1\">job because one thing, getting your foot in the door, getting into the industry, you\u2019re meeting<\/p>\n<p class=\"p1\">people, but you\u2019re also seeing what you do like and what you don\u2019t like. I think almost, like your<\/p>\n<p class=\"p1\">first job is important, but it\u2019s almost like taking your internships to another level, because you\u2019re<\/p>\n<p class=\"p1\">still able to get your feet wet in the industry and understand what you do and don\u2019t like. So, I<\/p>\n<p class=\"p1\">think when I was coming into my next job I was kind of like OK, how? I think it&#8217;s time for me to<\/p>\n<p class=\"p1\">really take a stance on where, like, what direction I necessarily want to go in. It\u2019s fine if you<\/p>\n<p class=\"p1\">don\u2019t know that. I know plenty of people who, like, when it was maybe their second job in or<\/p>\n<p class=\"p1\">their third job in decided to make sight of it because you\u2019re still experimenting and still figuring<\/p>\n<p class=\"p1\">out what direction you want to go into. One of my dreams, and I think everyone in my major at<\/p>\n<p class=\"p1\">the time knew my dream job was to work for GQ magazine, I wanted to work there so bad, and I<\/p>\n<p class=\"p1\">was connected with the director of social that I actually met through a professor who introduced<\/p>\n<p class=\"p1\">me, and we were, like, getting coffee and we went for informational interviews and it seemed<\/p>\n<p class=\"p1\">like it was going to be a sure thing, but I was, kind of, also getting the understanding that, yes,<\/p>\n<p class=\"p1\">social was something that I really found interesting, but there was a lot of bigger picture, like,<\/p>\n<p class=\"p1\">strategy things that I loved, kind of, talking about. And I was like, will I be getting that there?<\/p>\n<p class=\"p1\">But then I was also like, on the other hand, I was like OK I can go into that strategy perspective,<\/p>\n<p class=\"p1\">think big picture, but where does that editorial mindset kind of fit in? Where am I, kind of, like,<\/p>\n<p class=\"p1\">at a media company, doing what I came to Newhouse for, wanting to live my dreams, living my<\/p>\n<p class=\"p1\">little Ugly Betty life, and, like, Devil Wears Prada moment, like how was I bringing that to life,<\/p>\n<p class=\"p1\">you know? I was very torn in that, and one of the things that helped me really decide was when I<\/p>\n<p class=\"p1\">had my interviews and I was speaking to both of them, and I was understanding what direction<\/p>\n<p class=\"p1\">would be a good fit for me. And, I mean nothing is ever going to be a perfect fit or a perfect<\/p>\n<p class=\"p1\">match because that\u2019s not the world we live in today, but I think one of the things is really<\/p>\n<p class=\"p1\">understanding your comfort level, understanding how can you actually speak to those skills<\/p>\n<p class=\"p1\">every day, is this something you see yourself doing everyday, and things like that. And this is<\/p>\n<p class=\"p1\">something to consider when you\u2019re kind of, like, on your second or even considering your first<\/p>\n<p class=\"p1\">job, really kind of understanding like what is it that I want to see myself doing everyday because<\/p>\n<p class=\"p1\">I knew I couldn\u2019t do copy editing every day I would,like, lose my mind. I knew, like, writing<\/p>\n<p class=\"p1\">was fun, but I was like do I want to write blog posts every day or do I want to write tweets. It<\/p>\n<p class=\"p1\">was really the thinking about what I wanted my day-to-day to be, and I think that was what I<\/p>\n<p class=\"p1\">found really interesting about the role of Popsugar was because it was big picture, but I was still<\/p>\n<p class=\"p1\">working on a very, kind of, editorial mindset because I worked with editors every day, I worked<\/p>\n<p class=\"p1\">with writers every day on like really thinking, kind of, long form features, or a different set of<\/p>\n<p class=\"p1\">topics that people would want to read from a branded perspective, finding a way to kind of<\/p>\n<p class=\"p1\">interlock those together, and I think it was a perfect marriage of things I loved to do and things I<\/p>\n<p class=\"p1\">wanted to be doing, and I think when I think about things I do every day when I work with<\/p>\n<p class=\"p1\">amazing brands like Sephora, or like Ulta Beauty, or Marc Jacobs, think of, like, cool ways that<\/p>\n<p class=\"p1\">we can tell our story from a Popsugar brand editorial perspective, and, kind of, like, thinking of<\/p>\n<p class=\"p1\">those stories and how we\u2019re telling them on the website versus social or on video or even in<\/p>\n<p class=\"p1\">experiential, so I think it was really a kind of understanding what it is I really wanted to do from<\/p>\n<p class=\"p1\">my day to day.<\/p>\n<p class=\"p1\">Kelly: Yeah you have to lean into what you know and build on that in a different direction. You<\/p>\n<p class=\"p1\">talked a lot about being open and being creative and eyeing, kind of, all the possibilities, but a lot<\/p>\n<p class=\"p1\">of times in a job search, you have to put limitation on yourself in a good way, right, put<\/p>\n<p class=\"p1\">parameters on search to make it doable, otherwise your job search is, kind of, overwhelming.<\/p>\n<p class=\"p1\">How did you balance that? How do you balance being open to possibilities, but also not giving<\/p>\n<p class=\"p1\">yourself too much bandwidth to feel like you\u2019re overwhelmed?<\/p>\n<p class=\"p1\">Chazz: Yeah I think the best way I kind of do that, like I was saying earlier, is really, kind of,<\/p>\n<p class=\"p1\">lean into what you think you can possibly be doing everyday and whether that&#8217;s like copyediting<\/p>\n<p class=\"p1\">or social or video production, kind of, leaning into that, but be open to how you&#8217;re doing it. For<\/p>\n<p class=\"p1\">instance, like, whether you&#8217;re going to be, like, a social media producer for, like, a media<\/p>\n<p class=\"p1\">organization or website or something, or if you\u2019re running social for a brand or you\u2019re working<\/p>\n<p class=\"p1\">for it at an agency, kind of thinking about what it is necessarily you want to do, and being open<\/p>\n<p class=\"p1\">to, like, where you do it. I think that\u2019s one of the really important things, and really thinking<\/p>\n<p class=\"p1\">about, like, how you\u2019re going to be doing it, whether it\u2019s, there\u2019s a lot of branding. I know that<\/p>\n<p class=\"p1\">there\u2019s hiring for like social media fellows, but there\u2019s also a lot of agencies that are hiring for<\/p>\n<p class=\"p1\">like social media strategists, so lean into what you really like to do and the experience that you<\/p>\n<p class=\"p1\">gain. That was one of the things that I really wanted to figure out and really lean into, so when I<\/p>\n<p class=\"p1\">was applying for jobs, and I narrowed it down to, like, social media or digital strategy, kind of<\/p>\n<p class=\"p1\">leaning into the direction that took me, and I think when I was applying for jobs I tried not to<\/p>\n<p class=\"p1\">overwhelm myself because it was, like, the summer after college, but also understanding that I<\/p>\n<p class=\"p1\">was working at People magazine and really figuring out the time and figuring out a balance, so,<\/p>\n<p class=\"p1\">kind of, keeping it, probably reaching out to someone for coffee or, like, an informational<\/p>\n<p class=\"p1\">interview or touching base with another alumni I had connected with. Those are really helpful.<\/p>\n<p class=\"p1\">Kelly: So you mentioned how you were thinking GQ, GQ, this is a sure thing, this is where I\u2019m<\/p>\n<p class=\"p1\">gonna be, and then it kind of wasn\u2019t a sure thing, so there\u2019s some unknowns there. There\u2019s some<\/p>\n<p class=\"p1\">stress. How did you cope with that mentally? What did you do to stay motivated?<\/p>\n<p class=\"p1\">Chazz: Yeah, so that&#8217;s definitely the hardest thing, I think finding ways to, kind of, stay<\/p>\n<p class=\"p1\">motivated and not be crushed by like the sea of application you\u2019re gonna do, and I think one of<\/p>\n<p class=\"p1\">the really helpful things was from one of my professor and they were like, \u201cyou&#8217;re going to hear<\/p>\n<p class=\"p1\">a whole bunch of no&#8217;s before you hear a yes, or you\u2019re gonna some yeses from places you didn\u2019t<\/p>\n<p class=\"p1\">necessarily want to hear from.\u201d But, I think really, kind of, like, motivating yourself that<\/p>\n<p class=\"p1\">wherever you end up, it\u2019s really going to be the right fit, and if it wasn\u2019t then, then maybe later or<\/p>\n<p class=\"p1\">maybe it might have been the time now. And I think that was one of the healthiest things, and to<\/p>\n<p class=\"p1\">be fully transparent, when I was applying to GQ and everything, went through the interviews and<\/p>\n<p class=\"p1\">everything else, and I was like this is the time, this is it, but it necessarily didn\u2019t work out, and<\/p>\n<p class=\"p1\">that\u2019s fine. You know, there\u2019s a lot of things that aren\u2019t necessarily gonna work out the way you<\/p>\n<p class=\"p1\">plan them, but I think having the, kind of, belief in yourself and understanding that, like, where<\/p>\n<p class=\"p1\">you end up it\u2019s gonna be the right fit for you and it\u2019s gonna be a lesson that\u2019s gonna show you<\/p>\n<p class=\"p1\">something for the rest of your career. Whether it shows you the work environment you want, the<\/p>\n<p class=\"p1\">work environment you don\u2019t want, the things you love to do, the things you don\u2019t want to do, or<\/p>\n<p class=\"p1\">it teaches you what kind of boss you want to have, or let\u2019s say it teaches you what type of<\/p>\n<p class=\"p1\">responsibilities you want to have, and I think one of those things is to really keep motivated is<\/p>\n<p class=\"p1\">like, you\u2019ll definitely find something, it does take people different times, and I think one of the<\/p>\n<p class=\"p1\">really healthy things, and I tell every person who graduated after me, I always tell them this, do<\/p>\n<p class=\"p1\">not compare yourself to what everyone else in your major is doing or who you graduated with<\/p>\n<p class=\"p1\">because it will just send you down a deep, dark hole. It will just make you, it\u2019s just not fair to<\/p>\n<p class=\"p1\">yourself and for your own mental health because everyone has their own journey, their own<\/p>\n<p class=\"p1\">wants, their own dislikes and things like that, and things they go for, and everyone\u2019s different,<\/p>\n<p class=\"p1\">and everyone\u2019s experience with the industry is different, but I think really kind of keeping<\/p>\n<p class=\"p1\">positive and focusing on what the things are you want to do and how you\u2019re gonna get there I<\/p>\n<p class=\"p1\">think is really gonna help you in the long run there. I think speaking to different alumni and one<\/p>\n<p class=\"p1\">of the things I definitely wanna say is alumni are busy, and before when I was a student I was<\/p>\n<p class=\"p1\">like why can\u2019t they answer me?! Now doing it I\u2019m like, when I have a thousand emails a day,<\/p>\n<p class=\"p1\">I\u2019m like oh my god, but definitely speaking to some alumni. They\u2019re going to give you really<\/p>\n<p class=\"p1\">helpful perspective, and also a real perspective on how it is and how it is to find something, and<\/p>\n<p class=\"p1\">that\u2019s why I really want to reiterate kind of like be open to so many things because I think like<\/p>\n<p class=\"p1\">one of the things about the industry today is it\u2019s way less rigid on, like, what your experience<\/p>\n<p class=\"p1\">needs to be, way broader understanding of what kind of makes a good candidate holistically for a<\/p>\n<p class=\"p1\">role, and I think they\u2019re really, kind of, opening their mind to, kind of, how people are able to tell<\/p>\n<p class=\"p1\">a different kind of story with their experiences as well.<\/p>\n<p class=\"p1\">Kelly: Yeah definitely, and I think that\u2019s one of the greatest things about our industry and it\u2019s<\/p>\n<p class=\"p1\">only getting better is that transferable skill sets, like that\u2019s what they see and they see your skill<\/p>\n<p class=\"p1\">sets and transferable, it&#8217;s OK that you got them in one area, let&#8217;s look at how they could be useful<\/p>\n<p class=\"p1\">here, so that&#8217;s great. And I also like how you brought up you&#8217;re going to get a lot of no&#8217;s before<\/p>\n<p class=\"p1\">you get a yes that&#8217;s just kind of the nature of the beast with this. Did you ever take that<\/p>\n<p class=\"p1\">personally, that you were getting no\u2019s or learning curve for you at all?<\/p>\n<p class=\"p1\">Chazz: Oh my gosh definitely. I am, I am, I am a crybaby, I literally, it was rough. It was rough<\/p>\n<p class=\"p1\">city. I think that was a thing, and being fully transparent, it\u2019s gonna, it\u2019s gonna hurt, I think,<\/p>\n<p class=\"p1\">especially when it\u2019s necessarily a role you\u2019ve been, like, working towards for a while or like<\/p>\n<p class=\"p1\">you&#8217;ve been trying to, like, building up in your head of what your life was going to be once you<\/p>\n<p class=\"p1\">get this role, and I think that&#8217;s one of the things that&#8217;s kind of the most crushing about it, but I<\/p>\n<p class=\"p1\">think one of the healthiest things you can do, and I think I said this earlier as well, is really<\/p>\n<p class=\"p1\">knowing that if something doesn&#8217;t work out it\u2019s for a reason. It might not have been the perfect<\/p>\n<p class=\"p1\">work environment for you, it might not have been, honestly also one of the things about living in<\/p>\n<p class=\"p1\">New York, it might not have been the best commute for you, it might have been the best work<\/p>\n<p class=\"p1\">neighborhood. I know that\u2019s something I think about heavily now after working in a different<\/p>\n<p class=\"p1\">part of the city and also wherever you\u2019re going to be working, the neighborhood you work in, the<\/p>\n<p class=\"p1\">lunch available, or, like, you office and things like that, those are really weird things you don&#8217;t<\/p>\n<p class=\"p1\">think about when you&#8217;re in college, but really are in your mind when you&#8217;re applying for jobs and<\/p>\n<p class=\"p1\">things like that, or, like, the benefits. It might not have been, there\u2019s so many reasons why it<\/p>\n<p class=\"p1\">might not have been the best fit for right now, or you might not have been the right fit for it, but<\/p>\n<p class=\"p1\">that doesn\u2019t mean you\u2019ll ever not be the right fit. You know what I mean? Because you might not<\/p>\n<p class=\"p1\">have had the necessary skill set to kind of fit there at that time, but that doesn\u2019t mean in a years<\/p>\n<p class=\"p1\">time, or two years time, or even four or five years time that that door will not open for you, and I<\/p>\n<p class=\"p1\">think that&#8217;s one of the things to really keep yourself, kind of, a healthy perspective in the media<\/p>\n<p class=\"p1\">and also for your own mental health and being kind to yourself is really understanding that just<\/p>\n<p class=\"p1\">because something doesn\u2019t work out doesn&#8217;t mean that someone had like a personal vendetta<\/p>\n<p class=\"p1\">against you. I think it&#8217;s kind of just understanding what is a fit for the time, sometimes a role,<\/p>\n<p class=\"p1\">sometimes people see who can I invest time into to, kind of, have stay at this company? Who<\/p>\n<p class=\"p1\">seems like they\u2019re really passionate about what this company\u2019s doing, and can actually, like,<\/p>\n<p class=\"p1\">grow with the company? I think that&#8217;s one of the things, and I think also coming from a person<\/p>\n<p class=\"p1\">that\u2019s, like, hired before, really having that kind of perspective in mind when you&#8217;re thinking<\/p>\n<p class=\"p1\">about someone that you want to hire is, is this someone that&#8217;s going to be able to grow with the<\/p>\n<p class=\"p1\">company? Is this someone that seems like they can be here for a minute and, like, contribute, to<\/p>\n<p class=\"p1\">like changing company culture or being part of the fabric of what this company is? Do they<\/p>\n<p class=\"p1\">embody the company brand values and things like that. There\u2019s, like, a whole bunch of different<\/p>\n<p class=\"p1\">perspectives to take, but understanding that the hiring process is never a personal thing, even if<\/p>\n<p class=\"p1\">you do know the person, it\u2019s never ever a personal thing, and really trying to not take that to<\/p>\n<p class=\"p1\">heart, I think, is one of the things. And it\u2019s gonna take some time. I think you\u2019re not gonna leave<\/p>\n<p class=\"p1\">this and think, oh well I didn\u2019t get it, great, dust it off. That\u2019s not gonna happen today, it might<\/p>\n<p class=\"p1\">not happen tomorrow, but I think having that understanding in your head moving forward I think<\/p>\n<p class=\"p1\">will help you.<\/p>\n<p class=\"p1\">Kelly: Yeah, and I think it\u2019s really easy to lose sight when you\u2019re getting nos of the fact that this<\/p>\n<p class=\"p1\">is really a business decision, right? It\u2019s not you, it\u2019s just they have to think about what\u2019s best for<\/p>\n<p class=\"p1\">business, and we actually hear from a lot of alumni, very similar to what you were saying, that<\/p>\n<p class=\"p1\">they&#8217;re grateful that things didn&#8217;t work out. It doesn&#8217;t feel like that in the moment, but looking<\/p>\n<p class=\"p1\">back they\u2019re like, wow that wouldn\u2019t have been the right direction for me, so sometimes it&#8217;s a<\/p>\n<p class=\"p1\">blessing in disguise just don&#8217;t realize it in the moment, so.<\/p>\n<p class=\"p1\">Chazz: Yeah, and just a quick follow up, on that like for instance, like, one of the roles I didn\u2019t<\/p>\n<p class=\"p1\">end up getting, literally two months later the companywent through a round of layoffs and the<\/p>\n<p class=\"p1\">person that got the role ended up getting laid off, so it&#8217;s just like you never know. It could be like<\/p>\n<p class=\"p1\">a very, like, silver lining to everything, and I think a lot of times, they always say this, when one<\/p>\n<p class=\"p1\">door closes another one opens, and I think having lost one opportunity, it really opens you up to<\/p>\n<p class=\"p1\">being ready for the next one.<\/p>\n<p class=\"p1\">Kelly: Absolutely. Yeah, I definitely agree with that. Thinking back to you starting out early in<\/p>\n<p class=\"p1\">your career, if you could go back and tell little Chazz in 2018, what would you go back and tell<\/p>\n<p class=\"p1\">him or what do you wish that you had known that you know now?<\/p>\n<p class=\"p1\">Chazz: If I could go back to 2018 Chazz like right now, I think one of the things I would<\/p>\n<p class=\"p1\">definitely go back to him and say was, be patient with yourself, you know, don&#8217;t feel like you<\/p>\n<p class=\"p1\">have to, like, have, like, this running sprint into exactly what you need to be doing. Everything is<\/p>\n<p class=\"p1\">a process, it is fine if it&#8217;s like a slow crawl or slow burn into what you want to do. I think it&#8217;s,<\/p>\n<p class=\"p1\">there was such a thing for me, myself, it was such a rush and I need like I need to have this job<\/p>\n<p class=\"p1\">now and I need to be doing this, what I\u2019m doing, and think the other thing is that I compared<\/p>\n<p class=\"p1\">myself so much to everyone in my class, and I was like I need to be this by January, so by the<\/p>\n<p class=\"p1\">Glavin trip I could be this to everyone in my class, and don\u2019t worry about that, don\u2019t think about<\/p>\n<p class=\"p1\">that because it literally does not matter. It may matter for that one day, regardless of what your<\/p>\n<p class=\"p1\">classmates think of you or anything, it&#8217;s really your life and really thinking what you can do the<\/p>\n<p class=\"p1\">best for your life, and I think that&#8217;s a perspective you have to go into. Not worrying about oh my<\/p>\n<p class=\"p1\">gosh this person from my TRF 205 class, now working at Disney, and I\u2019m working at a local<\/p>\n<p class=\"p1\">radio station, but, like, the difference between that is, honestly, sometimes starting small you get<\/p>\n<p class=\"p1\">way more experience than starting at a bigger company, and there&#8217;s way more growth<\/p>\n<p class=\"p1\">opportunity, and you can also kind of take a lot of those skills to take to a bigger company in a<\/p>\n<p class=\"p1\">bigger role. So that\u2019s something to think about, don&#8217;t be afraid of starting small, don&#8217;t be afraid of<\/p>\n<p class=\"p1\">starting local because, honestly, honestly, it takes a lot of nurturing to kind of get to where you<\/p>\n<p class=\"p1\">want to go in your career. You can\u2019t just end up throwing yourself small fish in a big pond and<\/p>\n<p class=\"p1\">expecting to become a shark one day, that\u2019s definitely not how this works. I think it&#8217;s really kind<\/p>\n<p class=\"p1\">of understanding how you can kind of take the experience you have, how it can supplement you,<\/p>\n<p class=\"p1\">how it can help you grow. That&#8217;s definitely something I would have told Chazz. I think I<\/p>\n<p class=\"p1\">definitely would have told him, \u201cbe gracious, thank-you notes are a thing, send them to people<\/p>\n<p class=\"p1\">they love them,\u201d I kept every thank you note and they\u2019re hung on my desk, they\u2019re all on my<\/p>\n<p class=\"p1\">desk, and it&#8217;s really important to focus on maintaining connections. I think really when someone<\/p>\n<p class=\"p1\">gives you a piece of their time, it&#8217;s really special and I think being really thankful for that is, and<\/p>\n<p class=\"p1\">grateful for that, is something that I would definitely tell you guys to kind of pass on or really<\/p>\n<p class=\"p1\">kind of utilize when you\u2019re talking to alumni. Everyone&#8217;s insanely busy, and I think, like, really<\/p>\n<p class=\"p1\">taking the time out to thank someone, it really shows that you really want to have a dedication in<\/p>\n<p class=\"p1\">them and really help them in their career.<\/p>\n<p class=\"p1\">Kelly: I love all that, thank you. I have one more question, then I went to open it up to other<\/p>\n<p class=\"p1\">people because I know they have questions. Just because we were talking about your route to<\/p>\n<p class=\"p1\">where you are now just so you can see the full arc, can you just talk to us a little bit about what<\/p>\n<p class=\"p1\">you do now in your role?<\/p>\n<p class=\"p1\">Chazz: Yeah, yeah, for sure. So, Group Nine Media is like a family, like a larger family<\/p>\n<p class=\"p1\">company, so it\u2019s similar to a Herbs or a Conday . As you guys know there was a whole bunch of<\/p>\n<p class=\"p1\">different, like, digital media acquisitions and mergers and things like that, so Group Nine Media,<\/p>\n<p class=\"p1\">I was at Popsugar beforehand, and Group Nine Media acquired Popsugar, I think past October<\/p>\n<p class=\"p1\">and it just, kind of, officially went through in January. So, Group Nine Media is Thrillist, Now<\/p>\n<p class=\"p1\">This, there&#8217;s the Dodo which is like this animal for social brand, Seeker which is like, also video<\/p>\n<p class=\"p1\">first science brand, Thrillist is this food and travel brand, and Now This is, like, a social news<\/p>\n<p class=\"p1\">brand, so I worked for that family brands all across the five brands, and I come up with<\/p>\n<p class=\"p1\">sponsored content, video strategy, event production, event strategy for branded or sponsored<\/p>\n<p class=\"p1\">situations and things like that, so it\u2019s sponsored content. So I run the luxury, beauty, self care<\/p>\n<p class=\"p1\">wellness personal convertibles, but clients all the way from like Sephora, Ulta Beauty, Marc<\/p>\n<p class=\"p1\">Jacobs, and sometimes even like Pampers, Curology, Dial, but it\u2019s really kind of thinking how<\/p>\n<p class=\"p1\">we can, how we can use brand dollars to tell really impactful storytelling, so for instance, one of<\/p>\n<p class=\"p1\">the ones that like you&#8217;ve done in the past was when is Ulta Beauty had a campaign, and it was for<\/p>\n<p class=\"p1\">their fall, their gorgeous hair campaign, so we created this campaign called Hairmana, and was<\/p>\n<p class=\"p1\">all about telling women personal hair journey stories, and how their culture influences their own<\/p>\n<p class=\"p1\">hair stories. So it was a collection of personal essays from women all across the country, and<\/p>\n<p class=\"p1\">them just writing about their heard hair journey, their relationship with their hair, and it&#8217;s also<\/p>\n<p class=\"p1\">sometimes coming up with, like, crazy cool, like, innovations, so one of the things we came up<\/p>\n<p class=\"p1\">with for Sephora was a makeup forecaster where you can put in your zip code, and it will tell you<\/p>\n<p class=\"p1\">the weather, but according the weather it tells you what makeup to wear that day and where to<\/p>\n<p class=\"p1\">buy it, how to combine that into a fully comlex look, tailored to the weather in your area. Things<\/p>\n<p class=\"p1\">like that, and different video campaigns. I work on a lot of brand development projects, so like<\/p>\n<p class=\"p1\">Popsugar playground, which is our large ten-fold event series, a lot of brands in digital media are<\/p>\n<p class=\"p1\">looking for different events, so like Infatuation has, like, EatsCon, Vogue obviously has the Met<\/p>\n<p class=\"p1\">Gala, things like that, but it&#8217;s climbing to have these sponsored opportunities within these larger<\/p>\n<p class=\"p1\">brand development tentpoles, it\u2019s about getting the brand out there in concrete ways. For<\/p>\n<p class=\"p1\">instance, we have a clothing line with Kohl\u2019s, we\u2019re also going to have a clothing line with Old<\/p>\n<p class=\"p1\">Navy soon, so it\u2019s really coming up with, kind of, this 360 perspective for all these brands and<\/p>\n<p class=\"p1\">how to, kind of, get them in different ways, like whether through video or through tangible<\/p>\n<p class=\"p1\">ways or individual ways like experiences or merchandise and things like that, so it\u2019s a really, it\u2019s<\/p>\n<p class=\"p1\">a really interesting job that, kind of, combines all the different facets of my experience, into kind<\/p>\n<p class=\"p1\">of bring brands to life in, kind of, new and impactful ways for an audience.<\/p>\n<p class=\"p1\">Kelly: That\u2019s really cool. I mean, from what we learned about you today, you can hear how you<\/p>\n<p class=\"p1\">took little pieces from everywhere, you know, we hear about your interest in fashion and beauty,<\/p>\n<p class=\"p1\">we hear about storytelling, and, you know, so many other things, and we can definitely see how<\/p>\n<p class=\"p1\">those things apply to your role now, so thank you for that. I do want to open this up to questions<\/p>\n<p class=\"p1\">for you.<\/p>\n<p class=\"p1\">Student 1:Hi Chazz, my name Guias, I&#8217;m a graduate student, broadcast and digital journalism and<\/p>\n<p class=\"p1\">an international student, so my question is really about as an international student, how do I<\/p>\n<p class=\"p1\">position myself to the job market here? What you think, and perhaps Kelly can also help.<\/p>\n<p class=\"p1\">Chazz: I think, um, one of the things definitely is, at my company per say, we work with a whole<\/p>\n<p class=\"p1\">bunch of people from all across the world, especially Group Nine Media, it\u2019s actually a global<\/p>\n<p class=\"p1\">company, so we have offices in London, and on the Popsugar end we also have subsidiaries in<\/p>\n<p class=\"p1\">like Sydney, Australia; Middle East, and I think one of the things I saw directly is like taking<\/p>\n<p class=\"p1\">tidbits of your time and tailoring it to what you want to do. I think really kind of speak to that,<\/p>\n<p class=\"p1\">and really, kind of, find ways that you can take experience you have whether from your<\/p>\n<p class=\"p1\">experience back home, or your experience here on campus, and things like that, or just a school<\/p>\n<p class=\"p1\">project, and how you can tailor that to really helping with, kind of, different projects they have at<\/p>\n<p class=\"p1\">these different media companies. And, for instance, one of the people I work with, her name\u2019s<\/p>\n<p class=\"p1\">Emily, she\u2019s from Australia, and I actually have this other co-workers, who\u2019s actually originally<\/p>\n<p class=\"p1\">from Zimbabwe who actually just, like, recently joined our team, and I think what\u2019s really<\/p>\n<p class=\"p1\">helpful, especially being from an international perspective, is that you can bring a different<\/p>\n<p class=\"p1\">perspective to things and bring a different kind of background to different storytelling, and I<\/p>\n<p class=\"p1\">think that can really supplement you work experience by offering, kind of, this new perspective<\/p>\n<p class=\"p1\">in a kind of new way the way someone might not think of coming from America or a different<\/p>\n<p class=\"p1\">state for a local, kind of, organization. I think really, kind of, lean into that because I think you<\/p>\n<p class=\"p1\">have a really important value-add that you can bring to the table that others might not have, that<\/p>\n<p class=\"p1\">really goes for everyone here, really, kind of, think about what is your unique value proposition,<\/p>\n<p class=\"p1\">like, what you&#8217;re really bringing to the table. Whether that\u2019s a different perspective or a different<\/p>\n<p class=\"p1\">experience, and really kind of lean into that. For me, being born in 1996, I\u2019m either the youngest<\/p>\n<p class=\"p1\">millennial or the oldest Gen Z, and that has worked for me, so I say milk it, milk it, milk it as<\/p>\n<p class=\"p1\">much as you can, so all of you really find those kind of unique kind of value propositions of<\/p>\n<p class=\"p1\">things that make you stand out from an application or a unique perspective to help you stand out<\/p>\n<p class=\"p1\">with the kind of storytelling you want to tell.<\/p>\n<p class=\"p1\">Kelly: The only thing I would add on to that is just reinforcement of the idea that media<\/p>\n<p class=\"p1\">companies these days, you know, they know representation of different people and different<\/p>\n<p class=\"p1\">perspectives is important, so that is definitely something I would highlight from what Chazz said.<\/p>\n<p class=\"p1\">Among all the other good advice, and then a resource that you can use as if you are on<\/p>\n<p class=\"p1\">Handshake there is a resource linked through the resources section called Going Global and you<\/p>\n<p class=\"p1\">can use that to research on if sponsorship is an issue, um, you can see which companies in this<\/p>\n<p class=\"p1\">country have provided sponsorship and that sometimes to be a good base for your research to<\/p>\n<p class=\"p1\">move toward those companies that would be open to a hiring an international student. Other<\/p>\n<p class=\"p1\">questions?<\/p>\n<p class=\"p1\">Student 2: So you just mentioned what matters is what really matters is what you do on a<\/p>\n<p class=\"p1\">day-to-day basis. What does your typical day look like?<\/p>\n<p class=\"p1\">Chazz: So, what\u2019s, you\u2019ll probably hear this from a lot of people, but it\u2019s actually true, no day is<\/p>\n<p class=\"p1\">the same. I&#8217;ll have, like, different brands that I work with all the time, I mean I do have set client<\/p>\n<p class=\"p1\">lists that I do work with on a regular basis, but there are new brands that pop up that I have<\/p>\n<p class=\"p1\">experience working with. Like, one random one that I just started working with a newer skincare<\/p>\n<p class=\"p1\">brand called Curology, and I think you guys have probably seen them on, like, ads on Instagram,<\/p>\n<p class=\"p1\">or ads on TikTok or whatever, but we\u2019re really trying to find new ways to work for these brands,<\/p>\n<p class=\"p1\">but one of the things, like, every day, I mean from the jump I have different kinds of strategy<\/p>\n<p class=\"p1\">meetings with my team where we\u2019re thinking about, like, new innovations for Group Nine<\/p>\n<p class=\"p1\">storytelling that we\u2019re like, thinking of, kind of, bringing to life for a brand, or new kinds of<\/p>\n<p class=\"p1\">programs we\u2019re bringing to life, like a program for back to school, or a program for summer, or a<\/p>\n<p class=\"p1\">program for Mother&#8217;s Day. We just had this massive campaign for Samsung, which is like a<\/p>\n<p class=\"p1\">major client for us, and they\u2019re actually sponsoring all of our Mother\u2019s Day content, all of our<\/p>\n<p class=\"p1\">fitness and all of our wellness content, and really kind of kind of thinking of like new ways for<\/p>\n<p class=\"p1\">brands to kind of get involved with, like, the Popsugar story or the Now This story, so I mean it<\/p>\n<p class=\"p1\">really kind of differs day to day. One day I&#8217;ll be working on a social media series on, like, IGTV<\/p>\n<p class=\"p1\">for, like, one brand, and then the next day I&#8217;ll be working on, like, how do you create like this<\/p>\n<p class=\"p1\">shampoo line for Aussie or another way of, like, really finding, like, new ways similar story but<\/p>\n<p class=\"p1\">in a different light, so it really kind of shifts day-to-day, but one of the things I would say is it<\/p>\n<p class=\"p1\">keeps me on my toes, it keeps me super super super creative, and, kind of, really , kind of, keeps<\/p>\n<p class=\"p1\">me inspired, kind of, think of new ways to tell different stories.<\/p>\n<p class=\"p1\">Student 2: Thank you.<\/p>\n<p class=\"p1\">Chazz: Of course!<\/p>\n<p class=\"p1\">Kelly: Let&#8217;s go to Emily next.<\/p>\n<p class=\"p1\">Student 3: Hi I&#8217;m Emily, I&#8217;m also an advertising major. My question is what you would advise to<\/p>\n<p class=\"p1\">students who, you know, want to stay updated and educated, and keeping busy and doing<\/p>\n<p class=\"p1\">something meaningful during this time? What would your advice be?<\/p>\n<p class=\"p1\">Chazz: It\u2019s actually something that I\u2019ve been doing a lot while I\u2019ve been in quarantine and while<\/p>\n<p class=\"p1\">work is slow, I think one of the things is really keep up-to-date on your industry per say, whether<\/p>\n<p class=\"p1\">you&#8217;re, like, looking at different trade publications. I think one of the really helpful things for me,<\/p>\n<p class=\"p1\">I\u2019ve been actually subscribing to, like, various media industry newsletters or different industries<\/p>\n<p class=\"p1\">that I\u2019m curious about whether its beauty or fashion. Really subscribing to those newsletters and<\/p>\n<p class=\"p1\">keeping up-to-date on how the industry is changing, different insights, different cultural-wide<\/p>\n<p class=\"p1\">spaces that are gonna influence how we consume content, how we really think about things, and<\/p>\n<p class=\"p1\">I think one of the other things I think everyone should be doing is when you&#8217;re on LinkedIn, I<\/p>\n<p class=\"p1\">think follow the different companies you\u2019re interested in because they\u2019ll all post updates on jobs<\/p>\n<p class=\"p1\">that they&#8217;re looking to hire people or for initiatives they&#8217;re bringing to life, and really also taking<\/p>\n<p class=\"p1\">a genuine interest in like what a company\u2019s doing. I think one of the companies I\u2019ve been<\/p>\n<p class=\"p1\">following on LinkedIn is TikTok, and they\u2019re really, it was blowing up, they\u2019re hiring people,<\/p>\n<p class=\"p1\">and just kind of all the efforts they\u2019ve been doing with the coronavirus. I think just with what\u2019s<\/p>\n<p class=\"p1\">happening right now, really kind of think about like what companies are doing, and also think<\/p>\n<p class=\"p1\">about how you\u2019d want your company to respond and really, I was thinking about how my<\/p>\n<p class=\"p1\">company had a very swift swift response with everything, and I mean thank God I was safe from<\/p>\n<p class=\"p1\">layoffs and everything, but I think really how your company handles this whole process really<\/p>\n<p class=\"p1\">shows like what kind of experience you&#8217;re going to want from your work experience and I think<\/p>\n<p class=\"p1\">lean into that. Subscribing to some industry newsletter which can be helpful, follow your favorite<\/p>\n<p class=\"p1\">companies on LinkedIn, also start learning a lot of those different Google skills, like Google<\/p>\n<p class=\"p1\">Analytics, Google AdWords, and, like, things like those might really help give really tangible<\/p>\n<p class=\"p1\">skills that you can speak to on your resume. I think being in a role that I&#8217;ve had for over a year<\/p>\n<p class=\"p1\">now, well technically over a year almost two years because we just got acquired and everything,<\/p>\n<p class=\"p1\">I think one of the things is when your in a role you&#8217;re doing the same or similar things every day,<\/p>\n<p class=\"p1\">you almost forget that you should continue to keep learning. I think definitely once you guys get<\/p>\n<p class=\"p1\">into a role don&#8217;t automatically think it\u2019s, alright that&#8217;s what I&#8217;m doing and I don\u2019t have to learn<\/p>\n<p class=\"p1\">anything new anymore. Continue to learn new skills because if you get set in your ways at one<\/p>\n<p class=\"p1\">job, let&#8217;s say another job is completely different, then you\u2019re lost, so continue to learn and<\/p>\n<p class=\"p1\">continue to learn different skill sets, different ways of thinking, maybe pick up a language, could<\/p>\n<p class=\"p1\">be fun, DuoLingo is fun. I like DuoLingo. But, um, really, kind of, thinking of new ways to, kind<\/p>\n<p class=\"p1\">of, tell a story from a different perspective, challenge your own form of thought, watch, like I&#8217;ve<\/p>\n<p class=\"p1\">been watching a lot of shows, but a lot of shows on YouTube, actually, weirdly enough as<\/p>\n<p class=\"p1\">opposed to Netflix, Hulu, and things like that because I think one of the things I realize also is<\/p>\n<p class=\"p1\">that also is a lot of people, a lot of YouTubers have really an interesting storytelling that\u2019s<\/p>\n<p class=\"p1\">different. You see a lot of miniseries that start off on YouTube and turn into actual shows, For<\/p>\n<p class=\"p1\">example, Insecure , which is on HBO, used to be a miniseries on YouTube and now it\u2019s a show<\/p>\n<p class=\"p1\">on HBO, so it\u2019s really interesting to learn about these things, learn about different forms of<\/p>\n<p class=\"p1\">things people are doing, or really doing a deep dive into TikTok, more than just for fun and<\/p>\n<p class=\"p1\">really understand how your generation is telling stories differently than everyone else is whether<\/p>\n<p class=\"p1\">that\u2019s on Instagram or Snapchat. I think one of the most interesting, like one of the really<\/p>\n<p class=\"p1\">interesting TikTokers I\u2019m following is Bowman Martinez, bowmanizer, he does these really<\/p>\n<p class=\"p1\">funny, kind of, his life almost as if it was a reality show. And I think that it is a really really<\/p>\n<p class=\"p1\">interesting concept to lean into, on how the next generation is deciding to use media to entertain<\/p>\n<p class=\"p1\">themselves in a different way, that brands are actually listening to. If I could tell you how many<\/p>\n<p class=\"p1\">meetings we have where someone mentions, \u201cOK, so what are we doing on TikTok, how are we<\/p>\n<p class=\"p1\">gonna get it there? What are we gonna do?\u201d We actually met this agency called Movers and<\/p>\n<p class=\"p1\">Shakers that does only musical based commercials. If you told me a year ago I would be working<\/p>\n<p class=\"p1\">with a company that only does musical based commercials I would\u2019ve told you, \u201cWhat are you<\/p>\n<p class=\"p1\">talking about?!\u201d But, because of the influence that the app TikTok has, there\u2019s a lot of new niche<\/p>\n<p class=\"p1\">formats of storytelling coming up that normally wouldn&#8217;t have been something that people would<\/p>\n<p class=\"p1\">have even taken a second look at a year ago or a couple months ago. I think it&#8217;s a really<\/p>\n<p class=\"p1\">interesting thing to see going on.<\/p>\n<p class=\"p1\">Student 4: Hey Chazz, you kind of started to answer this a little bit in your previous answer, but<\/p>\n<p class=\"p1\">I\u2019m curious now like this job market is somewhat in limbo, there\u2019s layoffs like you were<\/p>\n<p class=\"p1\">mentioning earlier, it&#8217;s a little unsure as to when jobs are going to start, and things like that. Is<\/p>\n<p class=\"p1\">there anything that we can do or produce or work on that would try to set us up for when those<\/p>\n<p class=\"p1\">jobs do start, and I have a blog, but, like, not a blog. You know what I mean? Like, is there<\/p>\n<p class=\"p1\">something we can do to use our skills and, like, refine that for a media company to, like, look at<\/p>\n<p class=\"p1\">and admire once we come out onto the other side of this?<\/p>\n<p class=\"p1\">Chazz: Yeah, no, for sure. I think, like, you\u2019ve definitely heard the blog advice like a bajillion<\/p>\n<p class=\"p1\">times. I think definitely start massaging your portfolio, getting that really into a certain place, and<\/p>\n<p class=\"p1\">I think, I think one of the best things you can do right now is really, kind of, like I said, learn<\/p>\n<p class=\"p1\">what people are doing, learn how you can differentiate yourself, but if you are able to create<\/p>\n<p class=\"p1\">content, created in a unique kind of way, that\u2019s obviously work appropriate, obviously, then I<\/p>\n<p class=\"p1\">think definitely lean into that. Like, I think one of those healthy things to do is I think definitely<\/p>\n<p class=\"p1\">lean into, you have all this free time, I think really lean into with this time you have now to have<\/p>\n<p class=\"p1\">fun with creation and concentration and things like that, and whether you\u2019re able to experiment<\/p>\n<p class=\"p1\">with different kind of platforms, I think, maybe all of you have a TikTok, I think, lean into the<\/p>\n<p class=\"p1\">embarrassment of it, it\u2019s fun, it\u2019s fun to play around with it. I think every brand is trying to figure<\/p>\n<p class=\"p1\">out what to do with it, so I think if you can really start establishing yourself on it or like playing<\/p>\n<p class=\"p1\">around with and getting an understanding of it, I think that is something that\u2019s really gonna<\/p>\n<p class=\"p1\">differentiate you on an application because one of the things everyone, no matter what industry is<\/p>\n<p class=\"p1\">hungry for, no matter how many people are like, \u201coh no, TikTok is for, like, those young<\/p>\n<p class=\"p1\">eleven-year-olds,\u201d they&#8217;re all hungry about it because they see how well it&#8217;s doing, and I think<\/p>\n<p class=\"p1\">that&#8217;s one of the things to really understand is really understand how you can bring that similar<\/p>\n<p class=\"p1\">media magazine experience to TikTok in an impactful way that\u2019s organic, and I really think that&#8217;s<\/p>\n<p class=\"p1\">one of the things to really think about. I think you don&#8217;t have to necessarily just be creating blog<\/p>\n<p class=\"p1\">content for the sake of creating blog content, like having a blog is really important, having a<\/p>\n<p class=\"p1\">website is also important, and I think shows a plethora of things you&#8217;ve done, but I think also<\/p>\n<p class=\"p1\">understanding the kind of like media environment currently and everything going on currently<\/p>\n<p class=\"p1\">kind of developing a perspective on how you can help in a big picture way and really because<\/p>\n<p class=\"p1\">where we are, I think we&#8217;re at a crossroads in the industry right now. I think everything after is<\/p>\n<p class=\"p1\">going to be vastly different, so I think all of everyone&#8217;s thought processes have to change, and by<\/p>\n<p class=\"p1\">taking this time to really develop and really hone in on that process is something that&#8217;s going to<\/p>\n<p class=\"p1\">be really important for when you start looking for jobs when they come up again.<\/p>\n<p class=\"p1\">Student 4: Awesome, thank you so much.<\/p>\n<p class=\"p1\">Chazz: Of course.<\/p>\n<p class=\"p1\">Kelly: Fantastic, well thank you so much Chazz, we really appreciate your time.<\/p>\n<p class=\"p1\">Chazz: Of course.<\/p>\n<p class=\"p1\">Students: Thank you!<\/p>\n<p class=\"p1\">Chazz: Have a good day, guys.<\/p>\n\t<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":263,"template":"","tags":[23,22],"podcast-series":[21],"acf":[],"_links":{"self":[{"href":"https:\/\/resources.newhouse.syr.edu\/cdc\/wp-json\/wp\/v2\/podcasts\/250"}],"collection":[{"href":"https:\/\/resources.newhouse.syr.edu\/cdc\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/resources.newhouse.syr.edu\/cdc\/wp-json\/wp\/v2\/types\/podcasts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resources.newhouse.syr.edu\/cdc\/wp-json\/wp\/v2\/media\/263"}],"wp:attachment":[{"href":"https:\/\/resources.newhouse.syr.edu\/cdc\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.newhouse.syr.edu\/cdc\/wp-json\/wp\/v2\/tags?post=250"},{"taxonomy":"podcast-series","embeddable":true,"href":"https:\/\/resources.newhouse.syr.edu\/cdc\/wp-json\/wp\/v2\/podcast-series?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}