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Wellness Public Relations Intern
Krupp Group
NYC, NY
Advertising/Marketing/Sales
Public Relations
Company Information
We are seeking a motivated and detail-oriented Public Relations Intern to support the Powers Wellness Division, which focuses on clients in the health, wellness, fitness, and lifestyle space. This internship offers hands-on experience in a fast-paced agency environment, working directly on campaigns that promote brands rooted in wellness, lifestyle, nutrition, fitness and. more. You’ll collaborate with a dedicated team and gain real-world exposure to PR strategies that drive awareness and growth for wellness brands within our portfolio.
Qualifications
- Currently pursuing a degree in Public Relations, Communications, Marketing, Journalism, or related field
- Passionate about wellness, fitness, and healthy living
- Strong writing and verbal communication skills
- Skilled in research and staying ahead of industry trends
- Detail-oriented, organized, and able to manage multiple tasks
- Familiarity with PR platforms (e.g., Muck Rack, Cision), social media tools and previous PR experience is a plus (but not required)
Duties
- Assist in drafting press releases, pitches and media alerts; support teams in building media and influencer lists for Powers Wellness Division clients
- Support media outreach and influencer engagement across health, wellness, fitness and consumer lifestyle verticals
- Conduct research and trend analysis on the wellness sector
- Help plan and coordinate brand events, activations, and sampling opportunities
- Monitor media coverage, compile press clippings and assist with building client reports
