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Summer 2026 Data Analytics Intern - Remote
Fashion Index
Advertising/Marketing/Sales
Company Information
Fashion Index is seeking a detail-oriented and data-curious intern to support our business team through web, content, and behavioral analytics.
Qualifications
- Foundational coursework or knowledge in data analysis, digital marketing metrics, or web user behavior
- Familiarity with: Google Analytics 4 (GA4); Google Search Console; Google Tag Manager (basic knowledge acceptable); Hotjar or similar behavior analytics tools; Excel or Google Sheets (formulas, pivot tables); Looker Studio for simple dashboards
- Proactive communicator with the ability to translate findings into clear ideas
- Curiosity about marketing funnels, user journeys, and digital conversion paths
- Pay: Unpaid, for College/Academic Credit. This requires a concurrent internship class
- Interest in how AI is shaping the future of analytics, marketing, or personalization
- Able to work part-time hours
Duties
- Monitor and report on key performance metrics (traffic, bounce rate, time on page, conversions) using GA4 and Google Search Console
- Identify the top-performing pages and user paths to inform marketing and SEO strategy
- Analyze user behavior via Hotjar (heatmaps, scrollmaps, session recordings) to pinpoint engagement issues or UX opportunities
- Create simple dashboards or performance snapshots in Looker Studio to visualize trends over time
- Track marketing campaign results and website traffic referrals to assess what's driving high-value visits
- Support internal research to benchmark how digital analytics is being integrated with AI tools in marketing optimization
