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Market Research & Strategy Intern
Firefish US
Advertising/Marketing/Sales
Public Relations
Company Information
Firefish is a qualitative research consultancy on the move, with offices in New York and London. We have a deserved reputation as a leading player in the world of insight where we have been at the forefront of innovation and thinking in the industry for over a decade, and have a growing reputation for delivering ideas, innovation, and strategy well beyond the traditional ‘research’ remit for major clients, including Unilever, Kraft Heinz, Anheuser-Busch InBev, Sony, and many more. Recent projects have informed 20+ Super Bowl commercials, landscaped entire subcultures, and fueled fashion & cosmetics innovation.
Firefish US needs a market research & strategy intern to assist with the production of cutting-edge qualitative research for major clients in a variety of industries.
Qualifications
- Currently enrolled in an accredited undergraduate/graduate program or graduated within the last 12 months with serious interest in qualitative research
- Professional experience working in or with US-based clients, consumers, or industries
- Organized and capable of managing multiple tasks
- Strong writer, communicator, and visual designer
- Culturally curious and plugged-in
- Must be based on Eastern Standard Time in the U.S., with a preference for candidates who are fluent in English. Spanish proficiency is a plus given current client work.
Duties
- Providing technical & general support in the field for primary research;
- Assisting in the brainstorming & analysis of research to produce impactful insights that lead to strategic recommendations;
- Helping in the development and design of visual output of these insights (powerpoint);
- Responsibility for general clerical and logistic tasks;
- Contribute to a spirit of mutual inspiration on the team.
How to Apply
Apply on Handshake.To apply for this position, please submit a resume/CV and a writing sample (no more than 400 words) answering only ONE of the following:
-Discuss how the rise of short-form video content on platforms like TikTok is influencing brand strategies. Provide two key recommendations for adapting to a specific short-form video trend for a brand of your choice.
-Discuss how advancements in AI are enabling brands to create highly personalized experiences for consumers. Provide two key recommendations for a brand of your choice to leverage AI in their services or products.
-Discuss the role of transparency in building trust with an audience. Provide two key recommendations for a brand of your choice that align with the audience's values and explain how the brand can increase trust and loyalty.
