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Digital Marketing and Analytics Intern
Green Bay Packers
Green Bay, WI
Advertising/Marketing/Sales
Sport
Company Information
The Green Bay Packers organization is searching for a Digital Marketing and Analytics Intern to provide support around digital marketing initiatives (banner ad trafficking, email marketing and paid social campaigns) and analytics insight for marketing campaigns.
Qualifications
- Skills in Microsoft Excel, PowerPoint, Word, and Outlook required
- Ability to work quickly under the pressure of meeting the deadlines of multiple reporting projects on a weekly and/or monthly basis
- Willingness to work on routine data reporting tasks, e.g., weekly and monthly, required
- Strict attention to detail and accuracy in data required
- Self-motivated, quick-learner with strong analytical, organizational, time-management, and communication skills
- Able to work full-time hours
Duties
- Implements online advertising campaigns in ad server and CMS
- Enters campaigns into 3rd party planning tools such as Facebook Ad Manager, YinzCam Ad Manager, Adobe Ad Cloud and Google DFP
- Processes creative, copy and ad tag changes
- Produces regular (e.g., weekly and monthly) and ad-hoc reports of digital traffic, user engagement, and content production for various products and platforms
- Pulls raw data from a multitude of analytics platforms and creating presentable reports in Excel, PowerPoint and Tableau
- Preps and cleans data for further analysis by the Packers Business Intelligence team
