← Back to Opportunities
Media Planning and Strategy Intern
Generator Media + Analytics
New York, NY
Advertising/Marketing/Sales
Company Information
Generator Media + Analytics’ Summer Internship Program is designed to introduce graduated seniors to the fast-paced and exciting world of Advertising and Media. Interns will have the opportunity to work alongside some of the best and brightest talent in the industry, and be involved in real account work, learning from the bottom up.
Qualifications
- Proof of graduation (or pending graduation) from an accredited 4-year university or college, with a BA or BS degree
- A strong academic (GPA of 3.0 or better), extracurricular, and professional profile
- Excellent oral and written communication skills
- Excellent interpersonal and organizational skills
- Ability to work autonomously and as a member of a team
- Proficiency in Microsoft Word, PowerPoint and Excel
- Hybrid model: In person one day a week at our Midtown New York City office (Wednesdays, although this could change) and remote the remaining days
Duties
- Consumer Insights and Competitive Brand Data Mining & Analysis
- Development of an Advertising Campaign’s Architecture, including its Media Mix Model and Strategy
- Support media campaign activation across all touch points with emphasis on digital channels
- Work closely with the analytics team to review and analyze campaign performance, providing optimization recommendations to meet/exceed client goals
- Participation in Agency Meetings with Clients and Vendors (ex: Google, Meta, Pinterest, TikTok , etc.)
- Certifications across various planning and activation platforms (ex: Google Ad Academy, Meta Business Manager, LinkedIn Campaign Manager, etc)
