← Back to Opportunities
Creative Services Director
WVLA NBC Local33/WGMB Fox44
Baton Rouge, LA
Advertising/Marketing/Sales
Broadcast/Television
Company Information
We are looking for a Creative Services Director to develop and lead the overall marketing and promotional strategy of our stations and digital platforms. Experience with project management, news promotion, creative script writing, field and studio production, and non-linear editing experience is essential. Here in Baton Rouge, LA, we operate 4 stations: Fox 44, NBC 33, CW21 and KZUP. These stations are either owned or operated by Nexstar Media Group, Inc. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with over 200 owned or partner stations in 117 U.S. markets reaching 220 million people. Learn more at www.Nexstar.tv.
Qualifications
- Minimum 3-5 years commercial production experience, preferably at a local television station or advertising agency
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Experience guiding, directing, and motivating subordinates, including setting performance standards and monitoring performance
- Ability to identify the developmental needs of promotions team and to coach or mentor to improve their knowledge or skills
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them
- Advanced knowledge of the post-production process, including media management and encoding video to various formats
- Knowledge of High-definition (HD) cameras and videography, motion graphics and proper lighting techniques
- Software skills required include Adobe CC Suite production package including Premiere Pro, After Effects, Photoshop, Audition, Adobe Creative Suite, Media Encoder, etc.
- Working knowledge of MS Word, Excel, PowerPoint, and Outlook
- Meet all deadlines, fulfill scheduling commitments, and consistently achieve quick turnarounds in a fast-paced, rapidly changing environment
- Must have a valid driver’s license with a good driving record
Duties
- Provides leadership for the promotions team
- Makes decisions regarding hiring, evaluation, promotion, and termination of employees
- Develops and executes promotions strategies to enhance station competitiveness
- Manages and leads the department to create new and profitable initiatives and events
- Plans and directs staffing, training, and performance evaluations
- Responsible for the brand identity of the stations and website
- Works with Sales to plan and execute revenue-generating marketing and promotional events and contests that take place on-air, online, and on-site
- Creates and reviews operational records and reports to assess the efficacy of promotions
- Supervises local commercial production
- Ability to develop outside advertising plans with other media such as radio, cable, billboards, and digital
- Experience in working with broadcast networks in executing coop advertising and completing documentation to recover network coop reimbursement
- Coordinates promotion of and participation in community events
- Oversees the station’s on-air graphics packages and related equipment
