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Public Relations Intern
Mower
Public Relations
Company Information
A Public Relations Intern provides support, both tactical and strategic, to Mower teams as they service our clients. The role requires working closely with the internal account team to deliver superior service in a timely, efficient and effective manner. At Mower, we are all storytellers and explore all channels to tell client stories effectively.
Qualifications
- Working on a bachelor’s degree in public relations, communications, marketing, journalism or political science
- Public relations/public affairs work experience preferred
Duties
- Possess solid written skills, including Associated Press Stylebook formats and use of SEO best practices
- Possess solid verbal and presentation skills for use in internal meetings
- Understand and stay current on social media platforms and have the ability to execute programs using digital tools
- Develop compelling pitch angles, research the media landscape and secure editorial coverage
- Monitor media changes and keep Mower’s shared database of important targets finely tuned
- Help to manage successful special events and client activation programs
- Think visually and look for opportunities to communicate using video, photography and graphics
- Manage multiple clients simultaneously
- Bring ideas to the account team on a regular basis
- Work in a coordinated fashion with other members of the Mower team
- Be a self-starter who can prioritize work, juggle multiple projects and succeed as a part of a highly motivated and driven team
- Collaborate with PR/PA leadership and play an active role in executing client programs
- Use tools provided by the agency to monitor and measure client programs
- Stay current on client industry developments, general economic and political news, and leading communications theory/techniques
- Take part in client discussions around specific PR/PA strategies and recommend appropriate tactics
