Marketing Analytics Intern

High School GED
Proven analytical skills, excellent written and oral communication abilities
Experience presenting data visually through Google Sheets and Google Slides
Bachelor's Degree (or in progress) OR 2+ years relevant experience
Experience working with web analytics (Google Analytics)
Experience working with statistical and database tools (Python, databases, etc.)
Experience working with data visualization tools (Tableau, Looker, etc.)
Experience working with social media marketing analytics tools and enterprise-level social media management systems (Facebook Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, etc)
Experience working with digital advertising data (display, video, rich media, search, custom units)
Experience working with traditional advertising data (TV, radio, OOH, print)

Set up connections between media platforms and Funnel (data collection platform) to ensure all data is being captured. Make necessary adjustments to custom dimensions and metrics as new connections are made
Implement website and pixel tracking through Google Tag Manager and Google Analytics to capture site analytics
Provide clear, comprehensive cross-channel reports on marketing campaign performance using client-approved templates and professional reporting tools
Run ad-hoc analyses to support internal data-related needs, identify trends and areas of opportunity, and recommend innovative options to optimize paid media strategies
Provide online/offline media insights and develop recommendations based on measurement reporting and quantitative and qualitative analyses
Update existing SQL queries and Python scripts to transform data and enhance analytical capabilities
Manage internal collaboration with cross-functional teams to improve behavior change marketing campaign performance
Stay up-to-date on new marketing metrics and measurement tools and technologies
Other duties as required

To apply, use the external application link

June 1st, 2024

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