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Strategy HBCU Fellowship
Taylor's Strategy
Advertising/Marketing/Sales
Company Information
We are looking for enthusiastic and ambitious Strategy Fellows to gain hands-on experience across all aspects of the agency business while providing invaluable support to our strategy team. Taylor’s Strategy HBCU Fellowship is a paid post-undergraduate, six-month, remote fellowship program.
Taylor provides real-world professional experience, development, and career-readiness fellowships to post-undergraduates and master’s students from accredited historically black colleges and universities (HBCUs).
As a Taylor Fellow, you are open minded, ready to learn, and motivated to start your career in the PR, social, and digital marketing industry. You’re excited to join a multifaceted group of colleagues that embrace diversity of thought as a means to enhance innovation and collaboration in all we do.
Qualifications
- Recent graduates who hold an undergraduate degree from an accredited HBCU
- Those who are currently completing a master’s program or hold a master’s degree from an accredited HBCU
- Prior experience/internships at PR, Digital/Social, Creative agencies, or relevant coursework
- Experience or passion for consumer categories (including Finance, Spirits, Sports, Personal Care, etc.)
- General understanding of the purpose and function of a Strategic Brief; experience with strategic planning processes and brief-writing a plus
- Basic knowledge and experience with tools such as Tagger, Sprinklr, Sprout Social, Crimson Hexagon, BrandWatch, GWI, Google Analytics, and Meta Business Suite
- Strong attention to detail, organization, multitasking, and time-management
- Writes, presents, and communicates in a persuasive manner, across a variety of platforms, including social media
- Team player who enjoys working with and helping others in a collaborative environment
- Curious and open to others' ideas and viewpoints with a willingness to learn and take constructive feedback
- A good problem solver who seeks to make improvements and learns from mistakes
- Interest in developing purpose-driven work
Duties
- Collaborate with other strategists, creatives, and account teams to create high-impact work that solves client and customer challenges
- Support the development of smart, contextual customer journeys and audience segmentation for clients
- Assist with research and analysis to prepare client-facing POVs, thought-leadership and reports on client business information, industry trends, influencer content performance, social/web content performance, media coverage, and competitive set
- Clearly distill research, programming/content performance, and client business knowledge
- Highlight relevant and actionable data/results, insights, themes, and trends in presentations, strategic briefs, and reports
- Stay attuned to and proactively elevate cultural trends, news, media/content, and industry insights that form relevant, innovative ideas for client and agency thought-leadership, strategic POVs, presentations and reports
- Learn and understand critical metrics and processes involved in gathering data related to PR, Influencer, and/or Social
- Think creatively to leverage and integrate data to tell a straightforward, insightful story and/or consumer journey
