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Marketing Intern
Public Media Group of Southern CaliforniaBurbank, ca
Advertising/Marketing/Sales
Company Information
PBS SoCal tells stories that matter through original programs that reflect the diversity of the region, and the full schedule of trusted PBS programs. PBS SoCal content channels are available for free on internet-connected screens and six local broadcast channels.
A donor-supported community institution, PBS SoCal sparks the sharing of ideas at in-person cultural events and community conversations and delivers social impact through services that prepare our most vulnerable children for school.
The Marketing Intern will support PBS SoCal’s marketing efforts across owned and paid media, including cross-platform campaign and advertising planning. In addition to collaborating with the Marketing team to execute various promotional strategies, the Marketing Intern will conduct market research, assist in the creation of marketing materials, and help to drive brand awareness and engagement.
Qualifications
- Familiarity or interest in television and media
- Knowledge of (or interest in learning) advertising channels including Campaign Manager 360, Display & Video 360, Google Search, YouTube, Spotify, and OTT platforms such as Amazon Fire TV & Tablet and Roku
- Interest in understanding data and interpreting it into meaningful trends or results
- Great attention to detail
- Possess organizational, communication, and time management skills Ability to work independently, and manage multiple projects concurrently in an ever-evolving environment
- Collaborative, collegial, resourceful, and willing to pitch in on a variety of projects Passionate about proactively learning and researching new media and emerging technologies
- A curious observer, with a willingness to try and test new tactics
Duties
- Support campaign efforts, including planning and monitoring deliverables and deadlines
- Assist with reporting by gathering and presenting the department’s monthly KPIs Updating and maintaining assets library
- Staying abreast of upcoming programming, campaigns, and events and updating supporting documents
- Help research new advertising outlets as needed
- Other duties, as assigned
