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Strategy Intern
BBDO AtlantaAtlanta, ga
Advertising/Marketing/Sales
Company Information
BBDO has been in the big idea business for over a century and is one of the most awarded advertising agencies in the world. Dedication to our craft is summed up in the BBDO mantra: The Work. The Work. The Work. We create work that changes user behavior, tells a brand’s story across all channels and media, and is an economic multiplier for our clients' businesses. We uniquely combine world-class creative with content production agility and real-time analytics. Quite simply, we believe that in the absence of great work, nothing else matters.
We are currently seeking a dynamic Strategy Intern to support our existing creative team in producing exceptional client work.
Our Strategy Intern will work closely with the Strategy team to address our clients’ marketing strategies by developing work that captures attention and drives meaningful behavioral change. This person will work alongside the planners and data analysts to identify rich consumer understanding that unlocks new opportunities for the brands we work on and the communications we create for them.
Qualifications
- Academic or internship experience involving social media, advertising, marketing, or other similar creative environments
- Proficiency across Microsoft Office applications
- A strong attention to details while keeping the big picture in mind
- A knack for simplifying complexities
- Stellar written and verbal communication skills
- A curiosity about evolving social and digital landscapes, and a genuine love of advertising
Duties
- Assisting in the day-to-day management of individual projects and miscellaneous campaigns for multiple brands
- Monitoring and analyzing media trends and social conversations
- Assisting in the creation of monthly client reports using different web analytics tools and your own insights
- Keeping up to date on the latest consumer and communication trends and sharing these insights within the department and with other teams (creatives and account management)
- Tracking competitive and marketplace activities into competitive reports
- Assisting the planners in the creation of strategies and creative briefs to solve our clients’ business challenges
- Working closely with internal teams to build a comprehensive knowledge of BBDO processes
- Participating in any agency-wide intern projects
