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Media Intern
TierneyPhiladelphia, pa
Advertising/Marketing/Sales
Company Information
The Media Intern position is designed for candidates looking for hands-on media planning experience. The primary role of the Media Intern is to assist in the development, execution and stewardship of paid media plans. Through the use of quantitative research, analytical systems and creativity, the Media Intern will assist in the selection of specific media vehicles to maximize the impact of paid advertising messages. The Media Intern is required to execute a number of administrative duties that will improve the productivity of his/her direct supervisor and the department as a whole. This includes but is not limited to document duplication, meeting coordination and compiling/maintaining research materials.
Qualifications
- Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, with the ability to learn new computer systems
- Exceptional mathematical abilities
- Strong organization skills
- Ability to handle multiple tasks
- Strong communication ability – written & oral
- Willingness to learn
Duties
- Compile and analyzes relevant media research data to assist in campaign planning. This includes but is not limited to: compiling media cost and audience data from media vendors, evaluating media research data (MRI, ABC, Nielsen, Arbitron. Media Audit), conducts competitive media spending reports
- Develop a general understanding of media math, media management software, media research tools/software
- Assist in the maintenance of accurate media budget tracking spreadsheets
- Assist in the resolution of all media billing discrepancies and ensures that all media vendors are paid in a timely manner
- Develop points-of- view (POVs) and value analyses to support specific media vehicle recommendations
- Update client media flowcharts
- Maintain records and prepares periodic reports that may be required on assigned accounts
- Assist Assistant Media Planner with the development of media plan recommendation documents
- Monitor market for new media trends and advertising opportunities
