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National Geographic Subscription Growth Strategy Intern, Summer 2024
The Walt Disney CompanyWashington DC
Advertising/Marketing/Sales
Company Information
Join the Subscription Growth Strategy team at National Geographic for the opportunity to learn how we develop and promote the award-winning National Geographic magazine. Our team handles all aspects of the product growth strategies including product promotions, marketing, and campaign management – and you will have the chance influence and contribute to how we position and promote our digital subscription offering to a new audience.
If selected, this intern will report to the Senior Manager, Subscription Growth Strategy for National Geographic Premium.
Qualifications
- Strong communication skills
- Strong presentation skills
- Willing to ask questions
- Curious/Interest in core marketing concepts
- Ability to aggregate and synthesize information in a usable format
- Manage simultaneous projects and prioritize task to meet deadlines
- Skilled in utilizing Microsoft Suite, particularly in presentation development, including Power Point, Keynote, OR Google Docs
- Background in Marketing
- General interest in technology and innovation
Duties
- Develop a digital subscription product value proposition – and key benefits that resonate - to acquire college/university students
- Research and present on industry trends and competitive landscape for digital content subscriptions among students
- Identify actionable insights leveraging market research, proprietary and 3rd party data to grow student engagement with Nat Geo digital subscription
- Collaborate with the Sr. Growth Strategy manager to develop student acquisition campaign concepts and offering
