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Summer 2024 Internship - Integrated Marketing
Wall Street Journal, Dow JonesNew York, ny
Advertising/Marketing/Sales
Company Information
The Integrated Marketing team leads the process of developing advertising RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group.
The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to success. We oversee the RFP response from end to end, starting with 'what is the problem we're solving?' to 'how are we going to report success?', and we work with the right people to get to those answers.
You will gain a basic understanding of all facets of media advertising and learn about our print & digital media sales process. You will get exposure to how we put together a comprehensive advertising proposal for our clients, gain an understanding of multi-platform and cross-functional offerings, and how we work in a matrixed, complex organization.
This role is hybrid, based in our New York City office.
Qualifications
- Strong interest in digital advertising/digital media
- Enrollment in Technology, Marketing, MarTech Major or Degree
- Experience with AI Technology or Marketing Technology
- Attention to detail, eagerness to take any task thrown your way
- Experience with Google Suite, in particular Google Sheets
Duties
- Help our team optimize our "pre-sale" process
- Identify, research and test new technologies to improve the current way of working to be more efficient
- Join RFP meetings with sales, Integrated Marketing, and other teams, to gain experience & visibility into the process
- Receive exposure to the various platforms, products and teams, and how they all come together to meet the needs of our clients
- Meet with Integrated Marketing sector Directors to learn how the process may differ across the different sectors (FinServ, B2B, TMT, Luxury) we work with
