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Market Research & Strategy Intern
Firefish US
Advertising/Marketing/Sales
Company Information
Firefish is a qualitative research consultancy on the move, with offices in New York and London. We have a deserved reputation as a leading player in the world of insight where we have been at the forefront of innovation and thinking in the industry for over a decade, and have a growing reputation for delivering ideas, innovation, and strategy well beyond the traditional ‘research’ remit for major clients, including Unilever, Kraft Heinz, Anheuser-Busch InBev, Sony, and many more. Recent projects have informed 20+ Super Bowl commercials, landscaped entire subcultures, and fueled fashion & cosmetics innovation.
Qualifications
- Currently enrolled in an accredited undergraduate/graduate program or graduated within the last 12 months with serious interest in qualitative research
- Organized and capable of managing multiple tasks
- Strong writer, communicator, and visual designer
- Culturally curious and plugged-in
Duties
- Providing technical & general support in the field for primary research
- Assisting in the brainstorming & analysis of research to produce impactful insights that lead to strategic recommendations
- Helping in the development and design of visual output of these insights (powerpoint)
- Responsibility for general clerical and logistic tasks
- Contribute to a spirit of mutual inspiration on the team.
How to Apply
Apply on Handshake. Submit a resume/CV and written responses to each of the following prompts (up to 400 words for each). No need to include a cover letter.-Tell us a really good story about something that has surprised you recently. It can in any space – but consider something in your passion areas. Our work requires leaning into curiosity – so we’re interested in hearing about something that really sparks that for you. Include a lot of detail – really bring it to life for us!
-Pick a recent ad you’ve seen (can be on TV, Social Media, anywhere). Identify the ad for us and provide feedback and recommendations for the brand behind it. Make sure to include responses to the following questions, with details that really bring to life the why behind your thinking.
-What is the ad doing well currently in connecting with you and people like you?
-What is the ad not doing so well? What recommendations do you have for how this ad could better connect with you?
